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A lead generation website is a website that entices a potential customer to make inquiries or even buy your products or services. These websites achieve this by giving visitors a phone number to call, a form to fill out or set up an appointment.
A lead generation website is also known as a lead capture page or squeeze page in the internet marketing arena. This purpose built web page usually has an enticing offer opt-in box that prompts visitors to enter their email address for more information.
The first thing you have to consider is
Most small businesses shy away from video marketing thinking that it would cost them a lot of money in terms of production and promotion.
However, the truth about small business video marketing is that it can be done with a little creativity and a good smartphone with a video editing app downloaded to it. Don’t believe us? Just take a look at the different videos uploaded to date. You will see that they were obviously taken with a cellphone camera.
But even if you do not have a camera, there
Most business owners and managers know qualified leads are one of the key elements for success. Their challenge is to permanently search for new sources of fresh leads, as this is the only way they can grow their customer pool and increase the profits of their business.
However, attracting qualified leads isn't always easy. You need to know your core target demographics very well, as this is how you can make the most out of your marketing budgets. This article is going to focus on a few social media lead generation tips and tactics to help you grow your business.
People who are new to online marketing are often bombarded by so-called gurus to do lead generation. But what is online lead generation? In this article, we are going to tell you more about it and how you can, and should implement it.
What is online lead generation? In a few short words, it is all about asking your customers to give you their email address. That sounds easy enough, right? However, ask any online marketer and you will see that it is really easier said than done. Ever since the Internet and email autoresponders came to be in popular use, there are many online marketers who have abused their customer’s trust by sending the spam. In other words, you will find that the average person on the Internet will hesitate to give you their email unless if you give them a good reason to.
Thankfully, though, there are many online marketers out there who have mastered the art of online leads generation and know exactly how they can easily ask for their customer’s email address.
It has a lot to do with making the life of your customers much easier. No matter what your niche is, there are always problems in that area. For example, in the case of websites offering information on insurance products, their customers would have problems determining how much they need to get, and where they can get affordable yet comprehensive insurance, among other concerns.
What you want to do is to do research on what problems your customers are having and create content around that. But do not stop at problems, explore the different difficult ideas and concepts related to your niche that your audience might be interested in. Also, you might want to do research on which third-party websites serve as the best resources for the people in your niche.
Among the three, problems are where you can do extensive research and where you can best tackle customer resistance. If you know anything about human nature, you know that people are always searching for the best ways to solve their problems. If you can find out what problems your target customers are truly having (do not guess at it) and then providing in-depth solutions that will make those problems go away for good, then you already know how to do leads generation by seventy percent.
The other thirty percent has a lot to do with creating content like articles and videos, and delivering them to the widest audience possible through Search Engine Optimization, Youtube video optimization, social media shares, and other avenues. But this is something that you can outsource to online marketing professionals that do it better than you (really, pay someone else to generate traffic for you).
You as the online marketer should not skimp on doing research on your customer’s concerns, whether they be a nagging problem, a difficult idea that they are struggling with, or simply information that they can rely on to be truthful and useful.